E-COMMERCE MARKETING

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Dominate the Digital Market: Advertizer Leads the Way

E-commerce is becoming tough and your business needs new and unique content and marketing strategies to stay ahead of competitors and retain current consumers. Advertiser helps! Our team of experienced professionals avoids the content which is repetitive by doing intensive market research and providing customised marketing plans based on products, brand status and size. You just manage & focus your products & business, leave growth/sales on us, we manage your marketing.

Your E-Commerce Success Partner: Advertizer Ahead of the Curve

You craft, we broadcast. Together, we conquer. We at advertizer provide a wide range of basic to advanced services to develop your e-commerce sales. We support your new business to establish on online platforms and they establish effective marketing channels and have customise strategies for each to gain brand awareness and have high conversion rates for more sales.

Understanding E-commerce Marketing

E-commerce marketing can simply be defined as all strategies, tactics and practices to sell the products and services to the consumers on the digital platform. E-commerce marketing is also known as e-commerce advertising. Marketers make e-commerce marketing efforts to aware products and services to the potential buyers and users and then make marketing efforts to turn them into purchasing consumers.

With the digital revolution majority of consumers are seeking online shopping for their comfort and this has made marketers to have online operations to make sales to their potential users. Since online competition has risen, marketing efforts are made by marketers to stand unique in terms of brand and make sales.

E-commerce marketing have never been more important than this. The major issue with marketers is that they do not have clear knowledge of new e-commerce marketing efforts and practices. This makes those businesses lose against the competition. It is an umbrella term and uses various ways to advertise online as discussed below.

Types of E-commerce Marketing

Social media marketing makes marketers post online content in the form of posts, images, videos, short reels and links which look engaging and make consumers engage with the brand and they can directly purchase from the brand through clickable links.

One of the best advantages of this is that it goes beyond the purchase page, and it can reach millions of users with single post which mainly has a minimum cost or no cost at all. You can use Facebook, Instagram, Twitter, TikTok and more.

Where E-Commerce Dreams Take Flight is an advertizer. Making consumers aware of different products is of great importance as when consumers are aware amount the actual needs of the products they are more likely to purchase and think about purchasing your product.

Blogs are the best way to aware consumer of potential services provided by you, and how these services will meet their needs, and this will encourage them to purchase. Guest blog content allows to build authentic backlinks.

When you post content related to your products, it shows your expertise and creates customer trust in the brand, and it engages more consumers by having brand reinforcement.

This is a sort of marketing that focuses on the use of search engines to be on the top of search results for any given product or service among rivals to have more chances to be clicked by users and have more sales. This is one of the best practices which is being adopted by consumers these days.

It could be organic where search engine algorithms ranks the authentic and relevant sites to the top while on the other hand pay per click uses amounts being paid to search engines to rank their sites on the top.

For organic content, you can create backlinks from relevant sites by use of guest posts, and create unique, fresh and relevant content. Optimising content by use of webpage optimisation and making technical changes allows the site to look organic to search engine (Google) and rank it high.

Advertiser helps you to create the best SEO practices which are in trend to have high ranks and get valuable results and conversions. We at Advertiser create and modify mobile friendly sites, improve page load speed and more.

The use of customised and personalised emails with clear content and precise content allows to creation of engaging content and increase the chances of emails being opened. It can engage clients via regular emails. ROI could be high when emails are crafted carefully. ROI is return on investment is the profit expected for the cost involved. Product listing and product awareness are made easy as customised and detailed emails can be crafted for each client.

Igniting Online Passion, Amplifying Your Brand with influencer marketing. Your business can communicate and have relations with local influencers and bloggers who have a huge customer base. If your product is pitched by bloggers and influencers then those thousands of consumers will easily trust such brands which will lead to direct sales.

Branding of products are improved when trusted source refers to you and sales are improved in short period. With such efforts profit margins and profits are improved a lot due to sudden surge in demand.

You dream it, we beam it! Let’s light up the market together. This is the old but best marketing tactic for your brand where third-party websites and other sites set paid marketing links and other content that links those potential users to your website and leads to sales. It is paying others to attract clients to your website.

ROAS is high for this channel of marketing as various authentic marketers and website creates link to your business to enhance sales for a fee. Over this e-commerce has developed new concept and it is working well i.e. dropshipping. Seller purchase the product from third party and get it delivered to the buyer upon order confirmation, and e-commerce marketing supports to have effective marketing for the same with affiliate marketing.

Steps to have e-commerce marketing

Crafting Your E-Commerce Success Story: Let’s Market Together. Having a proper and standard process to have successful e-commerce marketing is very important. When right things are done in the wrong manner leads to wrong results. If you are facing these issues and all your efforts are not yielding results, then follow our full-proof guide to have a complete e-commerce marketing solution.

Step 1

One of the important steps for any business is to have clear and precise goals on what the organisation wants to achieve. Clear objectives make it clear to plan further processes and actions. It allows to set standard goals based on which comparison will be done for the results earned.

Define Your Goals

Step 2

Evaluating the efforts of the competitors is of great importance when your business identifies what rivals are doing, what strategies that have adopted, what channels and technologies they are investing in and more. Based on this your business can opt for their lower-performing products to attract more customers in those areas while having competitive pricing and more. You can know the target audience and need not start from the scratch.

Know the Competition

Step 3

Identify and create clear customer profiles and need to update them as per the latest trends, demographics and consumer behaviour if you have an existing customer profile in your hand. Clear knowledge of the audience allows to plan for strategies and actions.

Clarify Your Target Audience

Step 4

Based on the customer profile, it is very important to choose the best marketing channel that suites specific to your target market. Some consumers choose to use social media and click related links while some of them read blogs but do not engage in clickable ads. Some consumers may love to understand and engage in video content on YouTube, and thus use of relevant channels is important. The selection of clear channels allows have maximum return on profit for a given channel. As a business, you may need to have customised and clear marketing strategies for each customer segment.

Choose Relevant Channels

Step 5

Customer loyalty programs along with marketing practices are best to engage an audience and ensure the best results. Rewarding clients with some returns and profits allows you to engage them in your business. One example is 10% discounts on the purchase of products via specific debit cards. This encourages the audience to purchase from specific brands and leads to sales. Customisation and personalisation of services encourage marketing efforts.

Create a Customer Loyalty Program

E-commerce Marketing Strategies & Tips

Advertiser, your Guide to E-commerce Triumphs and Tactics. There are common processes and steps are there for e-commerce marketing, though to stand different, advertisers have some strategies and secret tips & tricks for you to have unique e-commerce marketing practices.

Use Personalization

You can stand unique from the rivals by having a personalised approach such as name-mentioning emails, recommending products on the website, wishing for birthdays, anniversaries and more. You can stand different.

Capitalize on User-generated Content

Think of ways in which you can make your consumers mention your brand in various manners. It can initiate a marketing campaign where they can mention their experience and this creates consumer trust. Make your brand share their unique experience within your brand such as Maggie marketing to share their 2-minute story. Making users share their unique recipes of Maggie to be listed leads to brand awareness.

Build Loyalty

Building loyalty is of great importance, and you can do the same maybe discounts and offers on each purchase. You can even state to provide free products after certain products which shows that you earn a cartage percentage of free products on each purchase. Dominoz has once come up with a programme where on 6 orders you get one pizza for free.

Use of Referral Marketing

It may seem to be an old idea, but it is very effective. Consumers trust the products recommended by their near and dear Ones. Your brand can provide physical vouchers and codes to issue them to relatives to get special discounts and this allows them to promote products.

Benefits of E-commerce Marketing

Global Reach

Doing e-commerce with advertiser allows you to have global reach and to majority of foreign markets. When you wants to expand make some minor changes to your marketing and you are good to go.

24/7 Availability

You just need to setup automation robots for resolving queries and consumers can purchase on the website, anytime. It enhance sales and visibility.

Cost Effective

: e-commerce marketing is less costly as it do not requires costly assets while resourcing marketing to advertiser allows to ensure quality at affordable prices.

Targeted Marketing

Use can use consumer data from feedbacks, Facebook, etc. to target strategies to specific customer in specified manner for more conversion.

Personalisation

Latest technology ensures to personalise messages, images and products to attract customer for purchase.

Services Offered at Advertizr

Shopify

We provide you with all the support to promote your brand over platforms such as shopify. We craft unique marketing strategies for your store to have high revenues over. We analyse consumer needs and their searches and create e-commerce marketing strategies tailored to you.

Woo-commerce

Woo-commerce is the platform that allows wordpress websites and their users to transform those valuable content to an online store where transaction can occur. You just needs content and create your own e-commerce store. We at advertiser supports you to customise your content to be more appealing and craft marketing strategies to attract consumers even at initial stage and grow.

Payment Gateway Integration

At advertiser with customise your website to add payment gateway integration where you can have your own payment system collaborated with third parties to collect payment and provide online services.

Facebook Catalogue Ads

Based on the data received from the Facebook we provides the most personalised ads for the targeted clients, and we creates image and videos based marketing campaigns for your Facebook account.

Google Shopping Ads

These ads appears on top near sear bars that includes product image, title, price and clickable link, this allows to get more qualified leads. We create most appealing Google ads for you with attractive images and attractive taglines and descriptions.

Looking over all of these wide aspects in one go is quite challenging and needs time and skills, and thus you can leave this to advertizer your trusted marketing partner and focus on your core services to have a competitive advantage over rivals.